Are you looking for ways to reduce the bounce rate on your business website? Want to increase website conversions and improve your bottom line?

We share 20 ways to reduce your bounce rate in this infographic.

Pin

Here are a few points from the list:

• Pay attention to page load time
• Make site search easy
• Provide easy navigation
• Focus on a great design
• Keep mobile top-of-mind
• Make webpages easy to read

Check out the infographic for more detail.

We offer Professional WordPress search engine optimization to build your online presence. Get to the first page of Google and beat the competition with Pro Media Systems.

SEO Strategy

Pro Media Systems offers expert SEO consulting services which utilize organic search engine optimization tactics that can take a website from zero presence to ranking on the first page of Google. While no SEO guru can guarantee top search engine placement or overnight success, by following the best practices and a proven stratgey, a Pro Media Systems SEO consultant will provide tangible results and true return on investment.

Together we’ll help you leverage content marketing and social media to create traffic from organic SEO. Our unique link building strategies will generate you a healthy and diverse array of high quality backlinks.

Website SEO Audit

Our thorough website audit analyzes your current website, identify any problems and provide recommendations for correcting known issues.

We give a detailed audit report and competitor analysis, after which a Pro Media Systems WordPress Website developer can be hired to tackle the list of SEO conflicts and get your site on track to digital success.

SEO Content Creation

Quality website content is always at the heart of any SEO strategy. We have a team of highly talented SEO copywriters who will produce quality content guaranteed to interest readers for your online target market.

However, as we have learnt, just publishing quality content is not enough for modern SEO. You also need to combine your newly generated search engine optimized content with high quality content marketing.

On Page SEO Ranking Factors

Our thorough website audit will analyze your current website, identify any problems and provide recommendations for correcting known issues.

You’ll receive a detailed audit report and competitive analysis, after which a Pro Media WordPress developer can be hired to tackle the list of SEO conflicts and get your site on track to digital success.

On Page SEO Breakdown

KEYWORD IN THE TITLE TAG.

The title meta tag is one of the strongest relevancy signals for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use it to display the main title of a search result. Including a keyword in it will indicate to search engine what to rank the page for.
Ideally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title’s tag end.

KEYWORD IN META DESCRIPTION TAG.

The importance of the meta description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including the keyword in it makes it more relevant to a search engine and a searcher.

KEYWORD IN H1 TAG.

H1 tag is yet another relevance factor, serving as a description of the pages content. In spite of an ongoing discussion about its importance, it is still a good practice to include your keyword in a unique H1 tag on a page.

USING KEYWORDS IN THE PAGES COPY

Up until recently, stuffing your page with keywords was a surefire way to increase its rankings for a particular keyword. That’s not the case anymore. Using the keyword in the copy still sends a relevancy signal of what the content is about. How you place it, however, has changed drastically.

THE LENGTH OF THE CONTENT

These days searchers want to be educated and won’t satisfy with basic information. Google, therefore, looks for authoritative and informative content to rank first. And it’s common sense that the longer your content is, the greater the chance that you can cover more aspects of your topic. Don’t be shy of writing long but highly useful copy then.

DUPLICATE CONTENT

Not all factors can influence your rankings in a positive way. Having similar content across various pages of your site can actually hurt your rankings. Avoid duplicating content and write original copy for each page.

CANONICAL TAG

Sometimes, however, having two URLs with similar content is unavoidable. One of the ways from preventing this from becoming a duplicate content issue is by using a canonical tag on your site. This tag does one simple thing; it tells Google that one URL is equivalent of another, clearly stating that in spite of two pages having the same content, they are in fact one.

IMAGE OPTIMIZATION

It’s not only text that can be optimized on a page but other media too. Images, for instance, can send the search engine relevancy signals through their alt text, caption, and description for example.

CONTENT UPDATES

Google algorithm prefers freshly updated content. It does not mean that you have to edit your pages all the time. I believe that for commercial pages, such as product descriptions Google recognizes the fact that they are not as time sensitive as blog posts covering recent events. It is wise however to include some strategy to update certain types of content once every 12 months or so.

OUTBOUND LINKS

Linking to authoritative pages sends trust signals to the search engine. Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject. This can be a huge trust factor for Google. Too many outbound links, however, can significantly diminish the page’s PageRank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation.

INTERNAL LINKS

Interlinking pages on your site can pass their strength between them.

KEYWORD IN URL

Including the keyword in the URL slug (that’s the bit that appears after the “.com/“part of the URL) is said to send another relevancy signal to Google.

On Site factors:

There are certain site-wide factors that can affect your site’s search visibility as well:

SITEMAP

A sitemap helps search engine to index all pages on your site. It is the simplest and most efficient way to tell Google what pages your website includes.

DOMAIN TRUST

Trust matters. It’s hard no to think that sites Google trusts should rank higher. But how do you build that trust? Brian from Backlinko has a full list of trust factors here. Needless to say, building trust factors of your domain will certainly pay off.

SERVER LOCATION

Some SEOs believe that a server’s location helps to boost rankings for that particular country or region.

MOBILE OPTIMIZED SITE

Only a year ago, 46% of searchers used mobile exclusively to research. I believe this number increased exponentially in the last 12 months. It would be no surprise then that having a mobile optimized site would affect rankings in some way.